Sometimes products need a facelift, or rebranding to increase sales or just to relaunch the product. I decided I wanted to redesign Clear American Sparkling Water’s bottle. I think there current design is good, but i know it could be much better and catch more attention in the aisles of the grocery store.
I began with sketching out my ideas
I designed this completely in Adobe Illustrator and played with a few different layouts. I went with m design that was modern, feminine and bold. I started with just the design for the watermelon water and then I came up with a series of flavors:
I printed out the watermelon design on sticky paper and applied it to a water bottle, which is a lot more difficult than it sounds. It took A LOT of time and effort to make it look perfect.
Before & After